Portfolio of Brands
A curated group of elite brands, unified by a tradition of excellence and a future of engineered growth.
Built For the Love of the Pursuit
We believe in preserving the heart of iconic craftsmanship, providing the support to remain the standard for adventurers everywhere.
PSE Archery
50+ Years of American Innovation
The History: Founded in 1970 by Pete Shepley, PSE was born from a passion for engineering and a drive to revolutionize the archery industry. From its humble beginnings in a machine shop to becoming the world's largest privately owned archery manufacturer, PSE has remained an American-made powerhouse.
What We Do: PSE designs and builds the highest-performing compound bows on the planet, utilizing cutting-edge carbon technology and the proprietary FDS Cam system. PSE is for the archer who refuses to compromise, offering "Dead Frequency" carbon risers that deliver 357 FPS with zero vibration.
Kryptek Outdoor Group
Combat-Proven. Veteran-Founded.
The History: Forged in combat by two U.S. Army veterans, Kryptek was created to fill a void in the hunting market: elite, technical apparel that could handle the most extreme environments on earth.
What We Do: Kryptek provides specialized hunting gear and tactical apparel featuring unique, multi-directional camouflage patterns designed for ultimate concealment. Kryptek gear is tested in the harshest conditions to ensure it performs when the stakes are highest, bridging the gap between tactical durability and backcountry agility.
Protekt Products
Built to Fuel the Pursuit
The History: Born from the shared experience of veterans and elite performers, Protekt was founded to bridge the gap between foundational health and high-performance output for those who operate in the world’s most demanding environments. It was built to be the "Standard" for internal performance, ensuring that the body is as mission-ready as the gear it carries.
What We Do: Protekt manufactures high-performance hydration and wellness supplements that utilize clean, "no-nonsense" ingredients to optimize physical and mental endurance. With a focus on effective delivery systems and field-proven formulas, Protekt is engineered for those whose lives and livelihoods depend on peak readiness in any environment.
The Heritage Advantage
Strategic Growth
We provide the foundational capital and global resources required to scale legendary names.
Brand Stewardship
Through high-fidelity content production and strategic marketing, we honor the history that built these icons.
Technical Support
We refine operations and R&D to ensure every product hits the highest benchmark in the field
