At Heritage Outdoor Group, the mission is to partner with brands that demonstrate superior craftsmanship and innovation. This commitment extends beyond the gear in your hands to the fuel in your system. Heritage is proud to announce a strategic investment in Protekt, a wellness and performance brand built by veterans and athletes for those who live life in the field.
Built for the Wild
Protekt was founded on the belief that true performance starts from within. Their line of hydration, supplements, and wellness products is designed to withstand the rigors of the backcountry and the demands of an active lifestyle. Just as a bow must be precise, the body must be prepared. Protekt provides the "no-nonsense" tools—like their liquid hydration packs and energy formulas—to ensure hunters and outdoor enthusiasts can stay in the pursuit longer.
Stewardship and Growth
Heritage Outdoors makes both control and non-control investments in companies that share a common mentality about the outdoors. By investing in Protekt, Heritage brings a unique blend of perspectives and professional services—including management, marketing, and strategic consulting—to help this high-quality brand scale.
This isn't about rewriting a brand’s story; it’s about Stewardship Over Ownership. Heritage recognizes that Protekt has already earned its legacy through field-proven results. The goal is to apply operational discipline and structure to unlock what the brand has always been capable of.
A Unified Ecosystem
This investment rounds out a portfolio of excellence that includes the precision of PSE Archery and the technical protection of Kryptek. Together, these brands represent a complete system for the modern outdoorsman—one that is "Built for the Field, Not the Feed". With Protekt in the family, Heritage Outdoors continues to curate and grow a portfolio of like-minded brands that value excellence above all else.